Plano’s luxury market stays hot thanks to its award-winning schools, corporate hubs, and master-planned communities. Buyers are drawn to spacious custom homes, safe neighborhoods, and a strong sense of community. Current trends show that buyers value move-in-ready homes with modern finishes and amenities like home offices and outdoor living spaces. With limited inventory in certain price points, bidding wars are common — but I guide my clients to secure the right home without overpaying in this competitive market.